Eyeblog

ANGIE DAVEY WRITES ABOUT INVESTEMENT ART IN ICON MAGAZINE

Posted: 12/11/2007

File under: Press

Investing in art can be very enjoyable and extremely rewarding. If you pick up on a recent ‘up-and-coming’ artist, it can be exciting to see how their career develops, and consequently how much the piece you purchased six months or so beforehand has increased in price. While this is all happening, you can lake pleasure in owning a piece of work, displaying it in your home or workplace, and showing it off to your friends.

Buying art for the first time, however; can be a daunting experience. Even today, in the 21st Century, there’s common belief that art collecting is for the well informed only and so many potential collectors are put off taking that first step, even if they can afford to make a purchase. Eyestorm was set up in 1999 to break the boundaries associated with buying contemporary art Beginning primarily as an ‘online gallery’, it exhibited its entire portfolio of art and photography on its website www.eyestorm.com, allowing first time art buyers to browse and buy as they please without being judged by who they were, how much money they had, or; how much they knew about the art world. Since then, Eyestorm has had galleries in London’s Mayfair; New York City and Milan, continuing this relaxed philosophy and inviting anyone who is interested in art to come and have a look at what they have.

Having published prints with artists such as Damien Hirst, Sir Peter Blake and Jeff Koons, and renowned photographers including Helmut Newton and William Klein, Eyestorm is the leading publisher of limited edition contemporary art. As well as bringing collectors more affordable works by some of the world’s best known artists, they pride themselves on finding and promoting the best emerging artists on the scene and acting as a platform for them to show their work to a wider audience.

The process of buying art is made easy. On the Eyestorm website, you can search for specific artists by name, or; simply browse all the art to see what takes your fancy. Each artist has their own page with information on their practice, their career; images and details of their work, so the whole experience can also be an educational one.

Eyestorm has always enjoyed the reputation of publishing the finest limited edition prints, and ensures that each artwork is made to the highest quality and issued with a certificate to prove its authenticity. The team are very approachable and are happy to give advice on anything from suggestions of which artist to invest in, to where to hang something once you’ve bought it. They also offer a free art consultancy service if you make a purchase, and can come to your home to see what they think will look good they’ll even hang it on the wall for you if you want them to.

Check out the Eyestorm website at www.eyestorm.com, or visit the gallery next door to Tate Modern on London’s South Bank. Open Mon-Fri 10am - 6pm. Tel: 020 7928 8877.

The article was publised in Issue 10 of Icon Magazine, available to purchase now.

Work included in the article were pieces by Andy Taylor Smith, Richard Heeps, Simon Taylor, Jason Kedgley and Marco Bettoni.

In Association with the Institute of Contemporary Arts

Eyestorm is the leading online gallery of limited edition contemporary art. Founded in 1999, Eyestorm came under new management in 2006 and has refined its operations to make buying the finest contemporary art easier and more enjoyable than ever before.