Eyeblog

Eyestorm Artist Edd Pearman's Work is Featured in Icon Mag

The Redknapp’s have just released issue 13 of their ever popular ‘Icon’ magazine. The issue features a marvelous article commenting on nudes in the art industry and when they are considered to be acceptable.

Amelia Scivier discusses the placement of nude paintings in shop and gallery windows, and whether a female nude is more acceptable than a male’s:

“A couple of years ago a London gallery exhibited one of Pearman’s works of a male nude in their window. After a series of complaints from passers by the gallery decided to replace the male nude with a female nude, and after the swap, no complaints were voiced.”

To read the full article, make sure you pick up a copy of Icon Mag issue 13 out this month.

Eyestorm Trade Launch is Featured on the Net

Due to the launch of Eyestorm Trade late last week, the news appears to be spreading over the internet fast.

Many people are commenting on the idea being fantastic - as now they can sell their prints through the company they first purchased them from.

Buyers also have the confidence that what they purchase is authentic, not like some others that are brought from elsewhere on the web.

Pascal Finette writes on his online blog:

Art 2.0 - The Art of Liquid Markets

UK based art gallery / online retailer of limited edition contemporary art Eyestorm has taken an interesting approach to their online sales: Eyestorm announced today the rollout of an online marketplace (Eyestorm Trade) to allow buyers of artworks from Eyestorm to sell their former purchases.

From their announcement:

“Many sold-out Eyestorm publications, such as Damien Hirst’s LSD and Valium from 2000, and Antony Micallef’s series of prints from 2005, have appeared on the secondary market at escalated prices since their initial release. With the growing concern about the authenticity of some Damien Hirst prints that have recently appeared on the market, Eyestorm Trade manages the trading process for you, validating each piece and allowing you to buy and sell work with confidence.”

The Eyestorm marketplace effectively creates a secondary market for the products sold by Eyestorm - which is a tremendously smart move as it allows Eyestorm’s customers to start speculative buying (art prices are rising - but it’s hard to actually sell artworks unless you happen to own a Picasso which you can sell through one of the traditional auction houses). Further Eyestorm profits directly through commissions - they even go so far as to offer their customers to buy artworks back for selling them on their marketplace.

This is a concept which we discussed at eBay a long time ago - the moment you offer your buyer the ability to sell his goods the price-perception changes. Price is no longer perceived as sunken costs but merely as a ‘fee’ which you pay for using the good.

To view the article on Finette’s Blog, or to leave a comment on it, go here - Finette’s blog

ANGIE DAVEY WRITES ABOUT INVESTEMENT ART IN ICON MAGAZINE

Investing in art can be very enjoyable and extremely rewarding. If you pick up on a recent ‘up-and-coming’ artist, it can be exciting to see how their career develops, and consequently how much the piece you purchased six months or so beforehand has increased in price. While this is all happening, you can lake pleasure in owning a piece of work, displaying it in your home or workplace, and showing it off to your friends.

Buying art for the first time, however; can be a daunting experience. Even today, in the 21st Century, there’s common belief that art collecting is for the well informed only and so many potential collectors are put off taking that first step, even if they can afford to make a purchase. Eyestorm was set up in 1999 to break the boundaries associated with buying contemporary art Beginning primarily as an ‘online gallery’, it exhibited its entire portfolio of art and photography on its website www.eyestorm.com, allowing first time art buyers to browse and buy as they please without being judged by who they were, how much money they had, or; how much they knew about the art world. Since then, Eyestorm has had galleries in London’s Mayfair; New York City and Milan, continuing this relaxed philosophy and inviting anyone who is interested in art to come and have a look at what they have.

Having published prints with artists such as Damien Hirst, Sir Peter Blake and Jeff Koons, and renowned photographers including Helmut Newton and William Klein, Eyestorm is the leading publisher of limited edition contemporary art. As well as bringing collectors more affordable works by some of the world’s best known artists, they pride themselves on finding and promoting the best emerging artists on the scene and acting as a platform for them to show their work to a wider audience.

The process of buying art is made easy. On the Eyestorm website, you can search for specific artists by name, or; simply browse all the art to see what takes your fancy. Each artist has their own page with information on their practice, their career; images and details of their work, so the whole experience can also be an educational one.

Eyestorm has always enjoyed the reputation of publishing the finest limited edition prints, and ensures that each artwork is made to the highest quality and issued with a certificate to prove its authenticity. The team are very approachable and are happy to give advice on anything from suggestions of which artist to invest in, to where to hang something once you’ve bought it. They also offer a free art consultancy service if you make a purchase, and can come to your home to see what they think will look good they’ll even hang it on the wall for you if you want them to.

Check out the Eyestorm website at www.eyestorm.com, or visit the gallery next door to Tate Modern on London’s South Bank. Open Mon-Fri 10am - 6pm. Tel: 020 7928 8877.

The article was publised in Issue 10 of Icon Magazine, available to purchase now.

Work included in the article were pieces by Andy Taylor Smith, Richard Heeps, Simon Taylor, Jason Kedgley and Marco Bettoni.

Why Blog?
Eyestorm has been the market leader for limited edition prints since the web was in its infancy, so over time we've become pretty opinionated on a bunch of art-related issues. So while we're here to provide you with the best art you can buy, we also wanted a flexible space through which to share our experience of working in the frenetic, ever-accelerating market for contemporary art. So this is it. The Eyestorm blog. Ups, downs, news, views and reviews.